The first of it’s kind in Houston, Frame x Frame Film Fest, was the first film festival to exclusively feature the work of choreographers and dancers with dance on film. Twenty-one filmmakers showed new work during three nights in three different venues. For the inaugural year, I was commissioned to create the identity system and branding for the event. This included creating a logo, a series of posters, a motion graphic social media campaign, an animated logo spot that played during the beginning of each night of the festival, as well as the event program and other campaign collateral.
client:
Frame Dance Productions
capabilities:
branding
art direction
visual campaign design
motion graphics
print collateral
The logo is a remix of the Frame Dance Productions logo, a solution that was familiar to the Framer audience and created consistency in the branding, while opening new doors to the possibilities within the brand standards.
The first of it’s kind in Houston, Frame x Frame Film Fest, was the first film festival to exclusively feature the work of choreographers and dancers with dance on film. Twenty-one filmmakers showed new work during three nights in three different venues. For the inaugural year, I was commissioned to create the identity system and branding for the event. This included creating a logo, a series of posters, a motion graphic social media campaign, an animated logo spot that played during the beginning of each night of the festival, as well as the event program and other campaign collateral.
client:
Frame Dance Productions
capabilities:
branding
art direction
visual campaign design
motion graphics
print collateral