Baker St. Pub is a British-style pub that doesn’t take itself too seriously. With this menu redesign, the holding company Hospitality USA wanted to take the brand back to it’s whimsical roots inspired by the imaginative collages of Monty Python. The hokey idea of drink images on a beverage menu is taken to the extreme with a no-apologies-needed attitude as the gigantic cocktails roam around the sites of London. Why not? The goal was to create a piece that reflected the fun, laid back attitude of the pub.
client:
Hospitality USA
capabilities:
menu design
poster/lto design
Along with the new menu, a series of limited time offer promotional posters and menu inserts are created each season as a continuation of the imaginative collages.
Baker St. Pub is a British-style pub that doesn’t take itself too seriously. With this menu redesign, the holding company Hospitality USA wanted to take the brand back to it’s whimsical roots inspired by the imaginative collages of Monty Python. The hokey idea of drink images on a beverage menu is taken to the extreme with a no-apologies-needed attitude as the gigantic cocktails roam around the sites of London. Why not? The goal was to create a piece that reflected the fun, laid back attitude of the pub.
client:
Hospitality USA
capabilities:
menu design
poster/lto design