tunnel vision
Tunnel Vision was a pop-up experiential dance performance created by the Houston-based conceptual choreographer, Lydia Hance. During the performances, scheduled during high-traffic times inside the underground pedestrian tunnels of downtown Houston, dancers moved through the unsuspecting crowds of people walking through their usual work routines. I was commissioned to create a visual campaign for the performance series. In this collaborative work, the goal was to create intrigue leading up to the event, by creating a visually striking poster series that were placed around the downtown tunnels, accompanied by a social media campaign.
client:
Frame Dance Productions
capabilities:
art direction
logo/poster design
web design
print collateral
The solution involved a series of high-contrast distorted images based on the maps of the downtown tunnels. This became the blueprint for the rest of the campaign. The campaign used suggestive copy and imagery to draw an audience with mystery without giving away too much of what the performance was about.
A postcard for the performances invited people to spread the word of the event by cutting out a frame and posting their own version of “tunnel vision” on social media.
see it?
The posters and social media campaign lead to a landing page that exposed another layer, detailing the concept and the schedule for the performances.
